Brand strategy identity and digital for French healthtech startup, Clira Health.
Clira Health is a Paris based, healthtech startup developing a 10-second, needle-free blood test to detect infections early in immunosuppressed patients. The brand required an identity that could engage patients and practitioners with clarity and reassurance, while also communicating credibility and innovation to investors and partners.
The project highlighted the importance of positioning healthtech brands at the intersection of trust and innovation. By balancing clinical precision with a human-centred aesthetic, the identity demonstrates how design can effectively bridge patient accessibility and investor confidence within a single brand system.