A considered brand identity for an independent financial consultancy. Tessara communicates trust, sophistication, and warmth, reflecting its role as a trusted partner through life’s financial decisions.
Tessara is a New York–based independent financial consultancy that advises high-net-worth individuals through life’s most pivotal transitions. They came to us seeking a visual identity that would communicate trust, sophistication, and care. Positioning them as a modern alternative to traditional financial services.
The key challenge was striking a balance between authority and warmth. Through the strategy process, we uncovered the importance of simplicity, clarity, and humanity in their visual identity. The resulting brand system, from logo and typography to colour palette and printed collateral, reflects Tessara’s role as a trusted partner, offering stability and reassurance while remaining fresh, approachable, and distinctive in their market.