Project

Watkins Range

Financial Advisory

Client
Watkins Range
Year
2024
Type
Brand Strategy, Brand Identity, Web Design

Description

A refined identity for a specialist London-based financial consultancy. Watkins Range combines expertise, discretion, and clarity, positioning the firm as a trusted partner in capital raising and investment strategy.

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Background

Watkins Range is a London-based financial consultancy specialising in capital raising and investment strategy. With expertise spanning private companies, fund managers, and institutional investors, the firm connects opportunities across the UK and Europe. Watkins Range provides tailored support at every stage, from early growth funding to accessing institutional capital, helping clients navigate complex financial markets with confidence.

Learnings

The Watkins Range identity was built to balance modern clarity with a strong nod to financial heritage. The visual system needed to sit comfortably within the financial services space while setting the firm apart with a more contemporary edge. Clean typography and structured layouts ensure professionalism and authority, while subtle heritage cues in colour and form ground the brand in credibility and trust. The result is a visual identity that feels both modern and timeless, communicating Watkins Range’s expertise and long-term perspective.