Project

Watkins Range

Financial Advisory

Client
Watkins Range
Year
2024
Type
Brand Strategy, Brand Identity, Web Design

Description

A refined identity for a specialist London-based financial consultancy. Watkins Range combines expertise, discretion, and clarity, positioning the firm as a trusted partner in capital raising and investment strategy.

Close-up of a white card with the black text 'WATKINS RANGE' on a textured blue-grey surface.
Two stationery sheets on dark background: one white with 'Watkins Range' text and contact details, one grey with a black circular logo containing stylised letters.
Mountain range with forested hills under a cloudy sky, overlaid with Watkins Range logo and text.
Corporate stationery set with a folder and letterhead featuring abstract shapes in soft blue and grey tones and the text Watkins Range.
Logo text 'Watkins Range' over abstract layered shapes in shades of blue and white.
Laptop screen displaying Watkins Range financial services website with cityscape and river background.
Embossed text of the words 'WATKINS RANGE' on a light grey textured paper.
Textured white surface with a circular embossed logo for Watkins Range.
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Background

Watkins Range is a London-based financial consultancy specialising in capital raising and investment strategy. With expertise spanning private companies, fund managers, and institutional investors, the firm connects opportunities across the UK and Europe. Watkins Range provides tailored support at every stage, from early growth funding to accessing institutional capital, helping clients navigate complex financial markets with confidence.

Learnings

The Watkins Range identity was built to balance modern clarity with a strong nod to financial heritage. The visual system needed to sit comfortably within the financial services space while setting the firm apart with a more contemporary edge. Clean typography and structured layouts ensure professionalism and authority, while subtle heritage cues in colour and form ground the brand in credibility and trust. The result is a visual identity that feels both modern and timeless, communicating Watkins Range’s expertise and long-term perspective.