A modern identity for an innovative advisory platform. Shared Advisory connects startups and scale-ups with a flexible network of experts, offering an agile alternative to traditional advisory models. The brand needed to feel credible in the financial and VC space, while also approachable and nimble for founders.
Shared Advisory’s model is built on adaptability - swapping the rigidity of traditional advisory for something fluid, collaborative, and responsive. The identity was designed to reflect this balance - modern yet trustworthy, approachable yet professional. A flexible sans serif custom logotype conveys clarity and confidence, while brand patterns inspired by clean, modern lines reinforce the idea of connection and structure. The visual language needed to resonate with both founders and investors, signalling expertise without feeling heavy or overly corporate.
The final identity combines deep greens with rust-gold accents, creating a palette that feels grounded, confident, and distinctive within the VC and advisory space. The modern line pattern builds a recognisable thread across applications, symbolising Shared Advisory’s role in connecting founders with the right expertise at the right time. Together, these elements form a brand that is both contemporary and credible, giving Shared Advisory a visual presence as dynamic and versatile as the services it provides.