A refined identity for a professional insurance and risk consultancy. Coric provides independent insurance and risk advice, combining expertise with a forward-thinking approach. The brand needed to feel prestigious and credible within the formal finance and insurance sector, while also appearing modern, approachable, and innovative.
Coric operates at the intersection of tradition and modernity, offering professional, trusted advice while embracing a progressive outlook. The identity was designed to reflect this balance - elegant yet contemporary, formal yet approachable. A custom-crafted serif typeface conveys prestige and expertise, while subtle modern tweaks prevent the brand from feeling rigid or old-fashioned. Deep purples anchor the palette, evoking sophistication, while thoughtful visual details modernise the overall expression.
The identity combines deep purples with nuanced typographic refinements to create a distinctive, professional look that communicates trust and confidence. The modernised serif typeface and contemporary design accents ensure Coric stands out in the insurance and risk consultancy space without losing the gravitas essential to the sector. Together, these elements form a visual identity that is both elegant and forward-looking, giving Coric a presence as credible and sophisticated as the expertise it provides.