Project

Riley Rose

Lifestyle

Client
Riley Rose
Year
2025
Type
Brand Strategy, Brand Identity

Description

A refined and retro identity for a bespoke brand offering curated, transformative experiences and luxury products.

Logo with stylised pink text reading 'Riley Rose' on a dark blue background.
Business card with a blurred image of a person and the stylish text 'RILEY ROSE' placed on black textured fabric.
Opened matchbox with red matches and a red sleeve labeled Riley Rose.
Stack of three Riley Rose shoe boxes in blue, pink, and red with the slogan 'Leave Them Wanting More' on the lids.
Smartphone displaying the text 'Riley Rose' on a dark, silky fabric background with a red surface underneath.
Woman in white lingerie reclining on beige bed with dark background and Riley Rose logo above.
No items found.

Background

Riley Rose operates at the intersection of confidence, curiosity, and freedom. The identity reflects this duality. Soft yet commanding, intimate yet polished. A romantic and refined, minimally embellished script paired with a clean sans serif communicates elegance, femininity, and quiet authority, while subtle retro-inspired details evoke timeless style.

Learnings

The identity combines thoughtful typography with a bold, yet sensual colour palette. Deep blues and candied pinks create warmth and excitement, while pops of orange add energy and intrigue. Modern-retro typography balances softness with structure, bridging masculine and feminine sensibilities. Together, these elements form a cohesive bespoke brand identity that spans curated experiences and luxury products, positioning Riley Rose as refined, versatile, and emotionally resonant.