In the fast-paced world of small business, having an online presence is no longer optional - it's essential. But here's the million-dollar (or, pound!) question: should you hire a professional website designer or roll up your sleeves and create one yourself?
The pros and cons of DIY website design
For many small business owners, the idea of creating their own website is tempting. Why pay someone when platforms like Wix and Squarespace make it seem so easy? Here are some advantages and drawbacks of going the DIY Route:
Pros:
Cost effective: DIY Website builders often offer free plans of low monthly fees, making it an inexpensive website design for small business option.
Setup: Some platforms offer drag-and-drop features, allowing you to create a website without needing any experience with code.
Cons:
Time-consuming: Learning the ins and outs of a platform can take significant time, especially if you want a polished result.
Limited customisation: Pre-made templates can restrict your brand's individuality. Designers, with their expertise in UI/UX, can craft a custom site that is an extension of your brand, stands out, and converts.
Amateurish look: Without professional design skills, your website might not appear polished or trustworthy, which could hurt your brand image.
DIY websites are budget-friendly, but lack the customisation needed to make your brand stand out.
Why hire a website designer?
If you want a site that truly represents your brand and stands out, hiring a professional is the best choice. Here's why:
Benefits
Professional quality: A designer can create a visually appealing and user-friendly site that converts visitors into customers.
Customisation: Designers tailor your site to perfectly fit your brand, giving you a unique edge over competitors.
Time-saving: You can focus on running your business while a professional takes care of the technical work.
SEO expertise: Many website designers for small business understand SEO, ensuring your site ranks higher on Google.
Downsides
Cost: The average cost of website design for small business varies. A custom site could cost as much as £1500 for a basic landing page, or up to £10,000 for a more complex 10-page website. It's essential to discuss your goals with a designer to determine the project's scope. Often, SMEs don't need highly advanced functionality, and a simpler solution could meet their needs effectively.
Finding the right fit: Finding the right website designer for your business can take time.
Why website design is more than a logo
Your website is not just an online placeholder - its a vital extension of your brand identity. Professional website design goes far beyond slapping a logo on a page, it involves creating a cohesive digital experience that reflects your brand's personality, values, and goals. This includes thoughtful use of colour schemes, typography, layouts, and imagery to ensure consistancy across all toughpoints.
Website design is also a specialised skill that combines visual appeal with functionality. A well-designed website isn't just about looking good - It's about creating a user experience that drives engagement and conversions. Investing in a professional designer ensures your site makes the right first impression, and converts.
Tips for choosing the right option
When to DIY:
Your budget is tight and you're willing to invest time in learning.
You need a simple, straightforward site with minimal features (e.g. a holding page or a blog)
You're testing a business idea and want to avoid over-investing initially.
When to hire a designer
You want a seamless, user friendly experience with intuitive design that drives conversions.
You want a professional, polished look that aligns with your brand identity.
Your site requires advanced features like booking systems or e-commerce functionality.
Time is of the essence, and you need it done right for the first time.
So, what's right for you?
Ultimately, the decision between DIY and hiring a professional depends on your budget, time, and the complexity of your website. DIY might work for a straightforward blog or portfolio, but if you're aiming for a standout business presence, investing in a designer is in the best move.
Remember, your website is often the first impression customers have of your business and a key extension of your brand identity. Whether you choose a DIY platform or hire one of the best website designers for small business, make sure your site reflects your brand and meets your customers' needs.
